The Update
The Update is a blog used to divulge insights based on firsthand experience, trends I've seen, and what is necessary to thrive in today's market.
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The Update is a blog used to divulge insights based on firsthand experience, trends I've seen, and what is necessary to thrive in today's market.
Think only your friends, contacts and connections can see the information you post on social media sites like Facebook,
Twitter and LinkedIn? Think again. With social networking becoming as commonplace as email, there is a dire need to implement some form of protection against online predators as well as identity theft.
Believe it or not, an industry of capitalizing off of people’s naivete is developing online, namely with examples like pleaserobme.com. This site utilizes a simple feed of any time anyone, friend, contact, acquaintance or total stranger, posts that they are away from their home, so any and everyone on the web can access this information and use it to the unsuspecting status poster’s disadvantage.
Talk about an amazing venue! Aaron Kahlow, whom I had the opportunity to meet briefly, really outdid himself last Monday, February 22, 2010. 
Not only was the venue exquisitely beautiful in person, but the attendees were terrific and engaging. Although the weather was unusually chilly by San Diego standards, standing by the heat lamps of course helped.
Here are some of the standout people I had the privilege of interfacing with that evening:
Denise Persson, Chief Marketing Officer and Vice President of Marketing and Business Development for ON24 Inc., a company that hosts large-scale online tradeshows, conferences, virtual events and webcasts. I was so impressed by what an established, large-scale company it was, and was very interested in all of her stories with customers, as ON24 primarily works with Fortune 1000 companies.
Lawrence Coburn, Founder and CEO of RateItAll, a popular consumer driven review site that reaches an average of over 1.5 million users per month. Lawrence gave a presentation about User Generated Content, Widgets, and Social Media Distribution. He recently hosted RateItAll’s Best of the Decade Awards, compiling all of this compelling data into an awards format from Y2K to 2010, including an assessment of what was interesting to certain demographics. Continue Reading….
